Meta Certified Digital Marketing Associate

Professional Certification

December 2023

About the Organization

Meta Platforms, Inc., doing business as Meta, and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services.

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Highlighted Skills

Ads Manager, Advertising Objectives, Digital Marketing, Digital Media Buying, Facebook, Facebook Ads, Facebook Messenger, Facebook Reporting, Instagram, Instagram Advertising, Social Media Marketing

About the Program

The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who’ve proven that they have the foundational proficiency in the skills, tools, advertising policies, and best practices required to buy ads on the Facebook App, Instagram, and Messenger.

The 100-101 Meta Certified Digital Marketing Associate exam is offered through Pearson VUE and has 60 multiple-choice questions with a 90-minute time limit. Below is a breakdown of the sections and percentages showing how much each section will count toward the final score.

The value of Meta technologies (8%)
This section will test your ability to:

  • Identify Meta technologies.
  • Communicate the value proposition of Meta technologies for businesses.

Establish a business presence (15%)
This section will test your ability to:

  • Identify the steps to establish a business presence on Facebook, Instagram and WhatsApp and the tools needed to engage with audiences.
  • Explain the process to customize settings within Meta Ads Manager.
  • Apply creative best practices optimized for mobile experiences.

Advertising fundamentals (21%)
This section will test your ability to:

  • Recognize the value of advertising on Meta technologies.
  • Recognize the importance of matching business goals to ad campaign objectives.
  • Communicate the value of the Meta Pixel and the Conversions API.
  • Describe how people are charged for ads and where the ads are shown.
  • Identify data privacy protections and common ad policies.

Create and manage ads (46%)
This section will test your ability to:

  • Identify the differences among boosting a Page post, promoting a post on Instagram and creating an ad in Ads Manager.
  • Identify settings available at the campaign, ad set, and ad level.
  • Determine the ad campaign objective to achieve business goals.
  • Identify ad targeting capabilities.
  • Determine the appropriate ad formats for a given scenario.
  • Identify budget and ad scheduling options.
  • Identify the relationship between budget and estimated results.

Reporting (10%)
This section will test your ability to:

  • Identify campaign results through Meta Ads Reporting.
  • Measure the success of a campaign.

The scaled scoring system ranges from 300-1000, with a minimum passing score of 700. The certification is valid for 24 months from the date you pass the exam. Upon completion of the exam, you are immediately shown your results to know if you passed or failed. There is a five-day waiting period to retake the exam if you don’t pass. If you pass, within 24 hours, you will receive your confirmation and digital badge via email.

Associated Skills

  • Ads Manager
  • Advertising Objectives
  • Digital Marketing
  • Digital Media Buying
  • Facebook
  • Facebook Ads
  • Facebook Messenger
  • Facebook Reporting
  • Instagram
  • Instagram Advertising
  • Social Media Marketing

View this credential on Credly

Desiree' M. Slaughter

Desiree' M. Slaughter

Creative Professional, Solopreneur, Digital Creator

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