About My Role:
Using design, strategy, and technology, I formulate and implement a wide range of marketing assets, campaigns, and strategies for optimum digital marketing effectiveness, client engagement, and project success. To support the work of the company and its clients, as a content marketer, I translate abstract public policy concepts into compelling, digestible content across various digital channels. Additionally, being an experienced web designer and developer, I also create modern, scalable, and functional websites using the WordPress CMS.
Accomplishments:
- Created and executed a month-long educational, interactive digital campaign that included Facebook and Twitter posts, a Twitter chat with industry leaders, pre- and post-campaign surveys to track audience knowledge, and a local movie screening event.
- Initiated and led the redesign of the company website and brand collateral (digital graphics, print documentation, and ads), improving communication flow and local brand awareness.
