About My Role:
As the Marketing Director at DRM International Learning Center, I spearheaded community engagement and marketing initiatives to drive enrollment and secure training contracts. By building strategic relationships with community partners and leading advertising strategies, I successfully positioned DRM as a trusted leader in healthcare and construction education. My role required a blend of creativity, relationship management, and data-driven decision-making to meet organizational goals and expand our reach.
Duties:
- Increased community engagement by achieving 25+ weekly connections through meetings, calls, emails, and social media outreach, fostering new partnerships and leads.
- Enhanced brand visibility by representing DRM at community events, job fairs, and promotional activities annually.
- Boosted enrollment by designing and executing advertising campaigns in collaboration with senior leadership.
- Secured new training contracts through targeted presentations and program proposals, increasing annual revenue streams.
- Managed CRM tools like Salesforce and HubSpot, tracking 100+ leads monthly to ensure consistent follow-ups and relationship-building.
- Organized and led marketing functions, including charity events and networking activities, to strengthen community ties and expand awareness of DRM’s programs.
- Collaborated on budget planning and strategic marketing efforts to align organizational goals with measurable outcomes.
