About My Role:
Using design, strategy, and technology, I formulated and implemented a wide range of marketing assets, campaigns, and strategies for optimum digital marketing effectiveness, client engagement, and project success. To support the work of the company and its clients, as a content marketer, I translated abstract public policy concepts into compelling, digestible content across various digital channels. Additionally, being an experienced web designer and developer, I also created modern, scalable, and functional websites using the WordPress CMS.
Duties:
- Develop effective, compelling, high-quality marketing and communication deliverables that align with strategy and stakeholder objectives, including brand standards and tone
- Manage multiple projects concurrently to produce high-quality deliverables completed on time and on budget
- Conduct keyword research and curate content with the marketing and communications team to drive engagement and generate sales or conversion opportunities
- Plan and implement search engine marketing campaigns
- Gather and evaluate web analytics and metrics to be used for site enhancements and to leverage optimization of all digital programs
- Create analytical reports to track and measure campaign performance
- Support a variety of projects (e.g., website development, copywriting, research, etc.) in diverse content areas (e.g., health, energy, economics, environment, education, etc.) with opportunities to lead aspects of a campaign or initiative
- Work with the marketing and communications team to elevate the firm’s capacity to deliver sophisticated and effective marketing and communications campaigns, specifically through social media, content marketing, search engine optimization (SEO) strategy and evaluation, and video production
- Research, develop, and effectively position content and other digital assets to measurably increase their impact across various channels
- Drive continual process improvements and implement best practices to manage clients and projects efficiently and effectively
- Conceive and develop broad-based, sharp, and useful marketing materials, including digital and print collateral, email campaigns, videos, and website concepts and content
- Support new and existing business by identifying project opportunities, engaging with prospective clients, and contributing to project proposals and pitches
- Develop and maintain effective relationships with a variety of clients and contractors
