Content Marketer

Sept 2022 to June 2023

As a content marketer, I used design, strategy, and tech to create content, campaigns, websites, and marketing elements for PSC and clients.

About the Company

"Public Sector Consultants (PSC) is a certified Women‐owned Small Business and a Women’s Business Enterprise, and we are committed to creating a space for all voices to be heard and understood. We have served hundreds of government agencies, nonprofits, associations, and regulated industries in our more than 40‐year history. We take pride in our role as an independent, nonpartisan public policy consulting firm that is trusted, respected, and engaged in our community. We don’t just follow best practice, we create it. PSC strives for excellence in relationships with both clients and colleagues and was recognized as one of the Detroit Free Press Top Workplaces in 2020 and 2021, as well as a 2021 winner of Crain’s Business Detroit Cool Places to Work contest. Since our founding in 1979, PSC has built a reputation as the consulting firm of choice for anyone working to better people’s lives.

Our mission is to improve the quality of life for residents of Michigan and beyond through the development and implementation of innovative, actionable public policies."

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Highlighted Skills

Content Creation, Content Marketing, Digital Marketing, Marketing Campaign Development, Social Media Marketing, Web Design, Web Development, WordPress CMS

About My Role:

Using design, strategy, and technology, I formulated and implemented a wide range of marketing assets, campaigns, and strategies for optimum digital marketing effectiveness, client engagement, and project success. To support the work of the company and its clients, as a content marketer, I translated abstract public policy concepts into compelling, digestible content across various digital channels. Additionally, being an experienced web designer and developer, I also created modern, scalable, and functional websites using the WordPress CMS.


  • Develop effective, compelling, high-quality marketing and communication deliverables that align with strategy and stakeholder objectives, including brand standards and tone
  • Manage multiple projects concurrently to produce high-quality deliverables completed on time and on budget
  • Conduct keyword research and curate content with the marketing and communications team to drive engagement and generate sales or conversion opportunities
  • Plan and implement search engine marketing campaigns
  • Gather and evaluate web analytics and metrics to be used for site enhancements and to leverage optimization of all digital programs
  • Create analytical reports to track and measure campaign performance
  • Support a variety of projects (e.g., website development, copywriting, research, etc.) in diverse content areas (e.g., health, energy, economics, environment, education, etc.) with opportunities to lead aspects of a campaign or initiative
  • Work with the marketing and communications team to elevate the firm’s capacity to deliver sophisticated and effective marketing and communications campaigns, specifically through social media, content marketing, search engine optimization (SEO) strategy and evaluation, and video production
  • Research, develop, and effectively position content and other digital assets to measurably increase their impact across various channels
  • Drive continual process improvements and implement best practices to manage clients and projects efficiently and effectively
  • Conceive and develop broad-based, sharp, and useful marketing materials, including digital and print collateral, email campaigns, videos, and website concepts and content
  • Support new and existing business by identifying project opportunities, engaging with prospective clients, and contributing to project proposals and pitches
  • Develop and maintain effective relationships with a variety of clients and contractors

Related Projects:

Desiree' M. Slaughter

Desiree' M. Slaughter

Creative Professional, Solopreneur, Digital Creator

My online portfolio highlights the skills and experiences that I have gained throughout my academic and professional career. Browse around to learn more!

Want to learn more about me? Read my bio, check out my portfolio to see my work, view my skills and background on my resume, subscribe to my email list, or connect with me on your favorite social networks.